Define the product truth.
Clarify the customer, the job, the first useful workflow, and the decision the build needs to support.
Product studio
Serious first versions for new products.
GARZA helps founders turn an early idea into a focused product people can actually use. The work covers product thinking, interface design, and the software needed to test the market with a real link.
The goal is not a demo that looks finished. It is a small, coherent product that makes the next business decision easier.
Approach
A practical path from idea to usable product.
Design the smallest complete experience.
Turn the idea into screens, flows, and states that feel credible without carrying unnecessary scope.
Build it like it has to be used.
Ship clean front end, working back end pieces, integrations, analytics, and deployment where the prototype needs them.
Selected work
Examples with real product surface area.
The reference point is practical execution: a clear product thesis, a polished interface, and enough engineering depth to test the idea honestly.
Lucy's Circle
A childcare marketplace and family operating system for parents, providers, and community organizations. Work included the public product surface, authenticated portal flows, provider management, search, subscriptions, analytics, and the infrastructure needed to support them.
- 01Geospatial daycare and caregiver search
- 02Provider profiles, billing, notifications, and media storage
- 03Cloudflare, AWS, PostgreSQL, Redis, Stripe, PostHog, and automated tests
Mozart
A smart piano product concept pairing a digital piano with a large touch display and musician-focused software. Work covered market research, industrial and product design collaboration, prototype planning, software ecosystem design, manufacturing conversations, and the public launch site.
- 01Full-scale prototype and hardware architecture planning
- 02Touch-display product UX and software ecosystem
- 03Supplier, manufacturing, and launch research across multiple markets
Super Duper Videos
A full-stack video platform for turning YouTube videos into polished, brand-controlled website embeds. The product combines a public marketing site, authenticated dashboard, generated thumbnails, muted hover previews, allowed-origin controls, copyable customer snippets, and the media pipeline needed to make embeds feel native on customer sites.
- 01YouTube Data API, yt-dlp, ffmpeg, and ffprobe for metadata, preview clips, timeline sprites, and asset inspection
- 02Better Auth, TanStack Query, Axios, Tailwind CSS 4, DaisyUI, and lucide icons across the web app and dashboard
- 03Flyway, React Email, Resend, Twilio, Cloudflare R2/CDN buckets, and Stripe-ready billing for production operations
Use it to
Move with evidence instead of opinion.
Validate the market
Put a credible product in front of the people who should want it.
Support sales and fundraising
Give prospects, partners, and investors something concrete to use and judge.
Prepare the next build
Leave with code, product decisions, and a clearer path to the full system.
Start
Start with the useful part.
Send the idea, who it is for, and what has to happen for the project to be worth building. I will reply with the clearest next step, even if that means narrowing the scope first.